Task 3 / Type Exploration and Application

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18 Oct 2023 - 3 Dec 2023/ Week 8 - Week 14
Simon Ko Jing Liang 0364359
Advanced Typography / Bachelor of Design (Honours) in Creative Media
Task 3 / Type Exploration and Application


INSTRUCTION



Ideas 



Fig 1
Badminton bag
18 Oct 2023



Fig 2
Copy of original font and first attempt
18 Oct 2023
I wrote down the font on paper (first row). Then the second row is the first attempt to redesign the font.
   

Attempt in Illustrator


Fig 3 
More attempts and the source of inspiration: badminton
20 Oct 2023

There are five new attempts in the first row from the left. And then the second row is an evolution of the previous row.



Fig 4
Final choice from 5 attempts
20 Oct 2023

Evolution



Fig 5
Evolution of H
21 Oct 2023

 I felt that the indentation on the font did not match the shape of the racket (elliptical) and the parabola created every time the badminton is struck.

Therefore, the appearance is relatively flat and a point of curvature is produced at the corners of the font.



Fig 6
Example of C letter, D letter and F letter
21 Oct 2023

The font structure comes from two main rectangles (one thick and one thin). Then combine them and curve each corner of their font. (Smaller corners are smaller arcs). The overall look will not be as stiff as the original font.




Fig 7
structure of lowercase b and o.
22 Oct 2023




Fig 8
outline of the letter p
22 0ct 2023




Fig 9
All the uppercase letters, lowercase letter and punctuations
12 Nov 2023



Fig 10
All the uppercase letters, lowercase letter and punctuations-pdf
12 Nov 2023



After finished the fonts design is to adjust the bearing of the letters.  I doesn't  have any pictures to show because I had done it in fontlab at school and forgot to screenshot the process.



Here's the link to download the font.


Font Presentation



Fig 11
font presentation 1
18 Nov 2023



Fig 12
font presentation 2
18 Nov 2023


Fig 13
Uppercase alphabet
22 Nov 2023


Fig 14
Lowercase alphabet
22 Nov 2023


Fig 15
Numbers and punctuation
22 Nov 2023


Fig 16
font presentation 3
22 Nov 2023


Fig 17
font presentation 4
22 Nov 2023


fig 18
font presentation 5
23 Nov 2023



Fig 19
Font presentation Combination- PDF
24 Nov 2023

Feedback

Week 9 Specific Feedback: Font structure needs to be consistent
Week 10 finish the all letters and punctuations
Week 11 Design the font should follow the basic rules(redesign the lowercase)
Week 12 adjust side bearings for all letters & punctuations
Week 13 General feedback: Finished the font presentation and Combination

Reflection


Experience

Starting to figure out the idea to design the font is more challenge for me but when I was thinking about what to use as design inspiration, my eyes moved to the font on my badminton bag so I was inspired to start designing fonts. Finally use the grid on the badminton racket as the main direction. The idea to use a badminton racket grid pattern came about during multiple brainstorming sessions to create a unique sports-themed font. Initially, this challenge challenged me and I couldn't wait to start the creative process.

Observation 
As the project unfolded, the grid structure became the backbone of the typeface, reflecting the intricate patterns on the strings of a badminton racket. The typography takes on a rhythmic quality, with characters aligned at precise intersections of the grid. This approach not only adds a visually interesting element but also creates a sense of movement and unity within the typeface.

Finding
A noteworthy finding is the harmonious balance achieved between form and function. While the typeface retains readability, the grid-inspired design injects dynamic energy, recalling the fast-paced nature of badminton. This fusion of aesthetics and functionality results in a typeface that captures the essence of the sport without compromising its primary purpose of conveying a written message.