Advanced Typography :Final Compilation & Reflection

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SIMON KO JING LIANG
0364359
Bachelor of Arts (Honours) in Creative Digital Media
Advanced Typography
Final Task/ Final Compilation

INSTRUCTION


TASK 1: Typographic Systems & Type & Play

Task 2(A)&Task 2 (B): Key Artwork  / Collateral

Task 1
28 Aug 2023 - 22 Sep 2023
Week 1 - Week 4



Fig 1
(1 Sep 2023)
Axial System-JPEG



Fig 2
(1 Sep 2023)
Radial System-JPEG



Fig 3
(2 Sep 2023)
Dilatational System-JPEG



Fig 4
(3 Sep 2023)
Modular System-JPEG


Fig 5
(4 Sep 2023)
Bilateral System-JPEG



Fig 6
(5 Sep 2023)
Transitional System-JPEG


Fig 7
(4 Sep 2023)
Grid System-JPEG


Fig 8
(3 Sep 2023)
 Random System-JPEG



Fig 9
(5 Sep 2023)
Typographic System Combination-PDF


Type & Play: Finding type



Fig 10 
Letter A
(14 Sep 2023)


Fig 11
Letter V
(14 Sep 2023)


Fig 12
Letter Y
(14 Sep 2023)


Fig 13
Letter L
(14 Sep 2023)



Fig 14
Letter N
(14 Sep 2023)


Fig15
Combination letterforms-JPEG
(15 Sep 2023)

Fig 16
                                                                    Combination - PDF
(15 Sep 2023)

Fig 17
                                                               Letterform A L V N Y-PDF
(15 Sep 2023)

POSTER



Fig 18
Poster-JPEG
(20 Sep 2023)


Fig 19
Poster-PDF
(20 Sep 2023)

Task 2(A) / Key Artwork & Task 2 (B) / Collateral
27 Sep 2023 - 18 Oct 2023
Week 5 - Week 8



Fig 20
Digitalize Key Artwork-XSimon
JPEG
(7 Oct 2023)



Fig 21
Digitalize Key Artwork-XSimon
PDF
(7 Oct 2023)


Fig 22
Final Key Artwork-jpeg
|13 Oct 2023


Fig 23
Final Key Artwork-PDF
|13 Oct 2023

Collaterals



Fig 24
Cap
15 Oct 2023


Fig 25
T-shirt
15 Oct 2023


Fig 26
Front of Tote bag
15 Oct 2023


Fig 27
Back of Tote bag
15 Oct 2023



Fig 28
Combination of collaterals-pdf
15 Oct 2023

Key Artwork Expand



Fig 29
Expand of key artwork
17 Oct 2023




Fig 30
Expand of key artwork-pdf
17 Oct 2023


Fig 31
 Output in Instagram-JPEG
17 Oct 2023



Fig 31
 Output in Instagram-PDF
17 Oct 2023

GIF


Fig 32
Final Gif
18 0ct 2023


Fig 33
Final Gif-PDF
18 0ct 2023


Task 3 / Type Exploration and Application
18 Oct 2023 - 3 Dec 2023
Week 8 - Week 14




Fig 34
DynamoType-JPEG
19 Nov 2023



Fig 35
DynamoType-PDF
19 Nov 2023


LINK to download the font.

Font Presentation



Fig 36
font presentation 1
18 Nov 2023


Fig 37
font presentation 2
18 Nov 2023


Fig 38
font presentation 3
22 Nov 2023



Fig 39
font presentation 4
22 Nov 2023



Fig 40
font presentation 5
22 Nov 2023



Fig 41
font presentation 6
22 Nov 2023




Fig 42
font presentation 7
22 Nov 2023



Fig 43
font presentation 8
22 Nov 2023


Fig 44
Combination font presentation-PDF
22 Nov 2023

Reflection

Experience

Over the past few months, I've delved deeply into the world of typography. The exploration of typography systems and experimentation with text has been a creative roller coaster ride. At first I didn’t really understand the meaning behind it, but after researching it I discovered the joy of breaking away from traditional design norms, embracing the fun side of words, and discovering how words can convey personality in subtle ways. 

Creating key artwork and collateral is a fascinating exercise in blending typography and visual elements. I observed the symbiotic relationship between typeface and image and realized that each element played a vital role in conveying the intended message. There were challenges in achieving the delicate balance between creativity and clarity, but overcoming them enhanced my ability to solve design problems.

The type design process is an in-depth exploration of glyphs and their visual impact. Since the assignment required drawing inspiration from physical sources, I dealt with the challenges of consistency and readability. Finally, I got the inspiration after seeing my own badminton bag.


Observation

One of the most surprising observations is the unexpected beauty in imperfections. Embracing the quirkiness of the typeface and the subtle nuances of typeface design add a layer of authenticity to the project. Additionally, witnessing how small design choices can dramatically alter the perception of information highlights the importance of meticulous attention to detail. The other hand, I also discovered that incorporating key artwork into ancillary designs is a transformative element. The visual synergy between expressive typography and carefully crafted imagery significantly enhances the overall impact of promotional materials. It’s fascinating to observe key artworks serving not only as visual focal points, but as cohesive narrative threads that tie the entire design together. Through this observation, I gained a deeper appreciation for the interconnectedness of visual elements in conveying a compelling message.

Findings

After completing all the tasks, I discovered that typography is not static; it is a dynamic and versatile element that can be manipulated to convey a wide range of emotions and messages. In addition, adding interesting elements to the typography increases creativity and appeal and can make the design more visually appealing. At the same time, key artwork serves as a powerful visual anchor and can be integrated with the font to enhance the overall impact of the promotional materials. Designing a new typeface requires extreme attention to detail, consistency, and readability. Small design choices, such as subtle adjustments in typography or font elements, can significantly impact the perception of a message. Ultimately the design process is iterative, with each project providing opportunities for continuous learning and adaptation.