Advanced Typography: Task 2(A) / Key Artwork & Task 2 (B) / Collateral

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 27 Sep 2023 - 18 Oct 2023/ Week 5 - Week 8
Simon Ko Jing Liang 0364359
Advanced Typography / Bachelor of Design (Honours) in Creative Media
Task 2(A) / Key Artwork & Task 2 (B) / Collateral

LECTURE


INSTRUCTION



TASK 2(A) Key Artwork

Sketch

Here are some sketches before I started the digitalize.


Fig 1
28 Sep 2023
Ideas 
First row 
The first one from on the left is let S present an acute angle, then connect S and M with I, and connect M and N with O (all black). For the second one, I wanna make the S word throughout the name. The last one is to present the name inside a hexagon.

Last row
The first one from on the left is let the S tail looks like a scorpion's tail. The second one is use a circle  and make the name present inside. For the last one is make a big S, O and N in the gap between S and then turn S into 90 degrees, it becomes similar like M.


Fig 2
 Some design attempts
28 Sep 2023


Fig 3
 Some design attempts(2)
28 Sep 2023

Fig 4
 Some design attempts(3)
29 Sep 2023

Fig 5
 Some design attempts(4)
29 Sep 2023
For this attempt, I want to try three dimensional keyframe.

Fig 6
 Some design attempts(5)
29 Sep 2023

 
Fig 7
 Final choice
29 Sep 2023

I choose this design for final keyframe because it is my characteristic. My friends often called me as Si mon, not Simon and there are curves because if they are straight, they don’t fit my personality. My personality is relatively unserious and flexible. The latter MON is because I have a wide social circle, so O is mine, M and N are my two friends, but they don't know each other, and I (O) is the bridge.


Digitalize


Fig 8
Digitalize Key Artwork-Simon
30 Sep 2023

Evolution

Fig 9
Digitalize Key Artwork-XSimon
7 Oct 2023
Since the name I designed is a bit monotonous and my nickname is XIMON, SIMON seems to have no personal characteristics, so I added an X to the S.



Color 



Fig 9
10 Oct 2023



Fig 10
10 Oct 2023



Fig 11
10 Oct 2023



Fig 12
10 Oct 2023



Fig 13
10 Oct 2023



Final Choice

Fig 14
Final Key Artwork-jpeg
13 Oct 2023

I choose this color palette as my final choice.



Fig 15
Final key artwork-pdf
13 Oct 2023



After done the chosen of color, I started to put the key artwork into 3 collaterals(cap, t-shirt and tote bag).


Fig 16
Cap
15 Oct 2023


Fig 17
T-shirt
15 Oct 2023


Fig 18
Front of Tote bag
15 Oct 2023


Fig 19
Back of Tote bag
15 Oct 2023

After stamping the key artwork with the collaterals, I imported them into Photoshop to polish some details.


 
Fig 20
Combination of collaterals-pdf
15 Oct 2023


Key Artwork Expand


Fig 20
Expand of key artwork
17 Oct 2023


After trying the expansions of key artwork, need to create a Instagram account to express the expansion.


Fig 21
Expansion
17 Oct 2023




Fig 22
Final Output in Instagram
17 Oct 2023



Fig 23
Final Output in Instagram-pdf
17 Oct 2023

Gif 


Fig 24
Process of gif in illustrator
17 Oct 2023

First I changed the transparency of the X from 0 to 100% to make it feel like it was coming from nothing. Then i and m appear one after another, then o also appears in the same way as X, and finally N.
After that I export the gif in Photoshop.


Final GIF



Fig 25
Final Gif
18 0ct 2023


Fig 26
Final Gif-pdf
18 0ct 2023


Feedback

Week 4 Specific Feedback Word don't be too fancy

Week 5 General Feedback Words should be stable and easily to read

Week 6 General Feedback Create a Instagram account for key artwork.

Week 7 General Feedback Create a GIF of the key artwork


Reflection

For task 2 , I started conceptualizing and sketching after read the instruction and completing the research. I created multiple sketches and continued to refine key artwork and collateral materials, making adjustments to the design's font curves, width and more to achieve the desired results.

In this task, I think the more difficult part is the choice of color and the design of the layout. Because choosing the right colors can increase the appeal, and putting the designed fonts and collaterals into the layout is challenging because I made many attempts during the production process but only a few could satisfy me in the end. But this task is interesting because I think I can increase my knowledge and experience in these aspects of design.


The fruition of the designs reflects a culmination of countless decisions, revisions, and creative explorations. It stands as a testament to collaborative efforts, innovation, and dedication. Beyond the tangible results, this journey presented profound insights into the boundless nature of creativity and the necessity of constant learning. The satisfaction derived from completing this project serves as motivation to approach future endeavors with increased enthusiasm, determination, and an evolving artistic vision.

In conclusion, crafting the key artwork and collateral wasn’t just a design task; it was a rich learning experience. It nourished creativity and unveiled limitless possibilities within visual storytelling. This creative journey emphasized the importance of adaptability, perseverance, and a continual quest for improvement. It serves as a reminder that the process is as valuable as the outcome, instilling a desire to approach future projects with renewed vigor and an ever-evolving artistic perspective.

Further Reading



Fig 27
Logo Design Love- David Airey
In the book, David shows that how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients.




Fig 28
Designing Brand Identity" by Alina Wheeler
While not exclusively about logos, this book covers all aspects of brand design, including logo creation, making it an essential resource for anyone interested in branding.