INTERCULTRAL DESIGN

SIMON KO JING LIANG
0364359
Bachelor of Design (Honours) in Creative Media
Intercultural Design
Project 1 Proposal, Data Collection,

INSTRUCTION

Fig 1
MIB-PDF

We need to form 5 or 6 people in a group, then select a culture that we are interested. Then do research about the topic we have decided on and create an artwork as the outcome for submission.

LECTURE

In the second week we learned about cultural sensitivity in design.

Cultural sensitivity in design involves understanding and respecting the diverse cultural backgrounds, values, and norms of users. It requires designers to avoid stereotypes, conduct thorough research, and incorporate inclusive practices such as user testing and collaboration with diverse cultural groups. By considering cultural differences and ensuring designs are respectful and inclusive, designers can create products, services, and experiences that resonate with a broader audience and effectively meet their needs.

Project 1 Proposal

Progression

After lecturers explained what design sensitivity is, we formed a team of 6 people. We have 6 group members, which is me, Yap Guang You, Vincent, Amelee, Angel, and Mychelle.

We start our first meeting after we form a group. At this meeting, we start with a minor ice breaking, understanding each other's name and studying courses and which semester are we at. Then we talked about the theme culture we were going to select, given some ideas. In the end, we selected the "Batik Culture".

Meeting

Then we had our second meeting on Monday(19.02.2024), in this meeting we defined our task and decided on a more specific topic which is Indonesia Batik. Then we have set our S.O.P. to make sure we are on the right track during the process. Our task now is to define our goals do research come out with some ideas, and then write a rationale and make a presentation video for proposing.

Proposal slide

For the proposal slide, we are going to do it individually, do our own research, and come up with our own idea, then we have a meeting to combine them all and turn it into a proposal video. Me, Vincent, and Yap handled the proposal video, then the others should be handling the presentation slide, but they didn't finish on time, so we spent some time finishing the rest.

Presentation Video

Proposal Slides- PDF

Data Collection

After meeting with our supervisor, Ms. Maria, we started our data collection phase. We selected two methods for collecting these data, first, we went to the fabric museum in Kuala Lumpur to study the history of batik and its influences in Malay culture.

Fig 1
Picture in Museum

Fig 2

Picture in Museum

Fig 3

Picture in Museum

I also went to the batik shop to observe the common and special material of the batik and the patterns.

Fig 4

Batik 1

Fig 5

Batik 2

Fig 6
Batik 3

Fig 7

Batik 4

Overall, most of the batik patterns are commonly used natural elements such as floral and the things that they mostly used. Furthermore, in order to meet market demand, most batik types are printed batiks. Of course, there are also customized batiks with high-quality fabrics such as silk.

Next, we continue or study online. Everybody, each of us focuses on each part, Simon focuses on the material and technique, and I focus on the symbols and colors chosen.

*Here is the link that the information we collected together.

DATA COLLECTION SLIDES - PDF