Typography - Final Compilation & Reflection
Simon Ko Jing Liang 0364359
Typography / Bachelor of Design (Honours) in Creative Media
INSTRUCTION
Task 1: Type Expression and Text Formatting
Task 2: Typographic Exploration and Communication (Text Formatting and Expression)
Task 3: Type Design and Communication (Font Design)
SUBMISSIONS
Task 1: Exercise 1 - Type Expression
4 April 2023 - 2 May 2023/ Week 1 - Week 5
Fig 1 Final Type Expression - JPEG (21 April 2023)
Fig 1,2 Final Type Expression - PDF (21 April 2023)
Fig 1.3 Final Animated Type Expression "FREEDOM" - JPEG (23 April 2023)
Task 1: Exercise 2 - Text Formatting
Fig 1.4 Final Text Formatting - JPEG (30 April 2023)
Fig 1.5 Final Text Formatting - PDF (30 April 2023)
Task 2: Typographic Exploration and Communication
8 May 2023 - 22 May 2023/ Week 6 - Week 8
Fig 2.1 Final Typographic Exploration and Communication - JPEG (15 June 2023)
Fig 2.2 Final Typographic Exploration and Communication - PDF (15 June 2023)
Task 3: Type Design and Communication
23 May 2023 - 20 June 2023/ Week 8 - Week 12
Fig 3.1 Final Task 3: Type Design and Communication "XIKFINE" - JPEG (23 June 2023)
Fig 3.2 Final Typo Poster A4 - JPEG (23 June 2023)
Fig 3.3 Final Task 3: Type Design and Communication "XIKFINE" - PDF (23 June 2023)
Fig 3.4 Final Typo Poster A4 - PDF (23 June 2023)
Reflection
Experience
During my typographic investigation, I got hands-on experience adjusting type, size, and style to communicate various messages and emotions. I experiment with leading, kerning, and leading to improve legibility and reading. I was also involved in the difficult process of developing fonts and polishing them for the purpose to achieve a unified visual identity. Despite the fact that there were many issues in the process, such as unhappiness with my work or mishaps, such as computer failures that caused everything to be deleted, I still did work diligently to give the most effective way and finish all of the tasks.
Observation
Throughout my exploration, I made several key observations. Thoughtful text formatting significantly influences legibility and readability, enhancing the overall reading experience and guiding the reader's attention to important information. Moreover, I noticed that the same typeface can evoke different meanings and emotions depending on the context, emphasizing the significance of context in typographic communication. Additionally, typography plays a crucial role in creating a visual identity and establishing a consistent brand image. Finally, small adjustments in type design, such as strokes, curves, and serifs, have a profound impact on the character and visual impact of a font. These observations underscore the importance of text formatting, context, and precision in effective typographic communication and design.
Findings
Several important discoveries emerged from my Typography research. First, I acknowledged the importance of proper text formatting in aiding understanding and engagement, since changes in line spacing, kerning, and leading have a significant impact on text readability. Secondly, I went through the painstaking process of typeface creation, learning how to balance aesthetics and practicality to ensure optimal performance across devices and sizes. At last, I understood the transformational power of context in typographic communication, since it may radically change a typeface's meanings and impression. These discoveries have provided me with the skills and knowledge required to build aesthetically appealing and functional designs that successfully connect with audiences.